In an effort to lessen our carbon footprint, standards & practices now  produces its indigo jeans using Ozone Technology, a treatment that significantly minimizes the impact of the company’s manufacturing processes on the environment.  Decreased water consumption, less chemical processing and reduced dirty energy are the main benefits of switching to this process.

The powerful disinfectant properties of this green technology have long been utilized in numerous other industries… Dry-Cleaning, Hospitality, Aquaculture, Food Processing, as well as Wastewater Management. So besides being the responsible thing to do, the obvious perks of using Ozone Technology is that it makes a beautiful pair of jeans. Ozone generators not only have numerous antibacterial properties that eradicate germs and odors, but also give denim a cleaner finish and that extra soft hand.

Because Ozone Technology is essentially a dry process, it drastically diminishes water usage and thereby eliminates blue sludge by-product. Ozone replaces chlorine, hot water and steam which in turn dramatically decreases energy normally required during the laundering process.

So while the denim world lags on the eco-friendly trend, standards & practices forges ahead as a pioneer brand committed to embracing green initiatives in its indigo jean manufacturing.

Greener technologies. Cleaner environment. Innovative design.

Setting the standard for environmental responsibility.